Sheboygan Businesswoman Takes Message to the Airwaves with New Television Campaign

She’s back on camera and this time is bringing a big gift basket and more!

GameBoard Giveaway & Live Event at Blue Harbor: Everything You Need to Know

Lynn Potyen, owner of The GameBoard in Sheboygan, is back on screen and in the spotlight with a new contest, live event, and giveaway campaign in partnership with WFRV-TV.

Event Highlights:

• Live at 5 Event at Blue Harbor:
  Join The GameBoard on Friday, July 25, 2025, for a Live at 5 event at Blue Harbor Resort. The public is invited to stop by, enjoy festivities, receive free prizes, and take home branded thank-you gifts like SheBoardGames post-it packs and bracelets.
• TV Broadcast & Commercials:
  A new commercial for The GameBoard will air across the Chicago-to-Green Bay corridor, promoting the value of games for learning and connection. Lynn Potyen will appear on WFRV-TV’s “Local 5 Live” as part of the campaign.
• Giveaway Contest:
  A grand prize gift basket worth over $100—including top board games—will be up for grabs via a special TV and website promotion. A QR code will make entry simple.
  Plus, attendees of the Blue Harbor event will have the chance to win a $25 GameBoard gift card on-site.

Where to Enter:
Visit the official contest page here:
👉 https://www.wearegreenbay.com/the-gameboard-giveaway-2025/#//

Visit the Store:
📍 The GameBoard
621 N. 8th Street, Downtown Sheboygan
📞 (920) 453-4263
🌐 https://the-gameboard.com

SHEBOYGAN, WI — July 11, 2025 — The GameBoard, the innovative game store in Sheboygan, WI, that’s changing the way you think about playing games, is thrilled to announce its upcoming collaboration with WFRV-TV for a special contest giveaway and promotional campaign. This exciting initiative will put Lynn Potyen, owner of The GameBoard, back on the air and include a live event, commercial airing, and a chance for local residents to win a variety of prizes.

As part of the campaign, a commercial will air on cable TV, targeting the corridor to Chicago, highlighting The GameBoard’s mission to bring fun, education, and brain-boosting gameplay to the community. The Live at 5 event will take place at Blue Harbor on July 25, where attendees can engage in the festivities and get free prizes.

The centerpiece of the campaign is a gift bundle contest valued at over $100, which will be available through a TV and website promotion, complete with a QR code for easy entry. One lucky winner will receive the gift bundle, which includes an assortment of top-rated board games and more. Additionally, a $25 gift card will be given away in person during the live event, allowing attendees to experience the store’s wide selection of games firsthand.

Attendees of the live event will also receive branded thank-you gifts, including SheBoardGames post-it packs and bracelets, designed to keep the spirit of gaming alive long after the event. These items feature a unique Wisconsin outline with the SheBoardGames logo, a fun keepsake for attendees.

“We’re excited to partner with WFRV-TV again this year to demonstrate the power of games in building stronger communities,” Potyen said. “This collaboration allows us to showcase how The GameBoard is more than just a game store—it’s a hub where people connect, learn, and have fun together. The community support we received from last year’s campaign was incredible, and we’re thrilled to expand on that this year.”

For more information about the contest, the upcoming event, and to enter, visit https://www.wearegreenbay.com/the-gameboard-giveaway-2025/#//

When in Sheboygan, visit The GameBoard at 621 N. 8th Street in the city’s historic downtown or call (920) 453-4263.

About The GameBoard

The GameBoard was founded in 2006 by Lynn Potyen, an award-winning proprietor after her son was diagnosed with a severe speech delay, through his journey she was able to connect his therapy to the games they played at home. Since then, studies have shown that playing games together enhances creativity, fosters communication and socialization, and builds emotional skills and cognitive learning ability. Potyen is an outspoken advocate for using board games in education, therapy, and corporate team building. Her story is archived in the Library of Congress and in the 2023 book “What Board Games Mean to Me,” where she is part of an anthology featuring 28 voices from around the world. For more information about getting Potyen to speak to your organization or to visit the shop, https://the-GameBoard.com.

Want more fun like this in Sheboygan?
Comment below if you’re attending, share with your gamer friends, and like this post to spread the word!