Experience Sheboygan’s Vibrant Community at River Fest 2025
[SHEBOYGAN, WI] — Sheboygan’s riverfront will come alive on Saturday, September 20, 2025, from 11:00 a.m. to 5:00 p.m. as River Fest returns for a day of music, food, and family fun along the scenic Riverfront Drive boardwalk. This free festival, hosted by the Harbor Centre Sheboygan, invites the entire community to celebrate together in one of the city’s most iconic locations.
A Day Full of Music and Entertainment
Festivalgoers can look forward to live performances that set the perfect tone for the day. Masters of the Universe will take the stage from 11:00 a.m. to 1:00 p.m., followed by Buffalo Joe from 1:30 p.m. to 4:30 p.m. Kids will also get their own spotlight entertainment with Randy Peterson’s lively show at 1:00 p.m.
Activities for the Whole Family
River Fest 2025 has something for all ages. Families can stop by the kids’ area, meet Jean the Balloon Lady, and enjoy hands-on experiences at vendor booths. For those who love the water, the U.S. Coast Guard will be offering boat tours throughout the day—an exciting opportunity to see Sheboygan from a new perspective.
Food, Shopping, and Local Flavor
The boardwalk will be lined with food trucks and local vendors offering a wide variety of eats and treats. From savory bites to sweet indulgences, there will be plenty to enjoy. Visitors can also explore booths from Downtown, South Pier, and Riverfront businesses, showcasing the best of Sheboygan’s local shopping scene.
Celebrating Community Spirit
“We’re thrilled to welcome the community back to the riverfront for a day filled with music, family fun, and local flavor,” said Kristin Bahr, Harbor Centre BID member services manager. “River Fest is a celebration of what makes Sheboygan such a vibrant place to live, work, and visit.”
Whether you come with family, friends, or neighbors, River Fest 2025 promises a memorable day that highlights the best of Sheboygan’s Harbor Centre.
Event Details
What: River Fest 2025
When: Saturday, September 20, 2025, 11:00 a.m.–5:00 p.m.
Where: Riverfront Drive boardwalk, Sheboygan, WI
Admission: Free
Contact:
Kristin Bahr
Email: kristin@harborcentre.com
About the Harbor Centre BID
The Harbor Centre Business Improvement District (BID) supports and enhances Sheboygan’s Downtown, Riverfront, and South Pier areas. From seasonal decorations to community events like River Fest, the BID helps strengthen Sheboygan’s local economy and create a welcoming environment for residents and visitors alike. Learn more at harborcentre.com.
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