White Boy Rick Turns Heads at Sheboygan Boat Races with Snowman Racing Ferrari

ByBrian Bateman
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Sheboygan’s powerboat weekend got a high‑octane dose of star‑power. Richard “White Boy Rick” Wershe Jr. arrived in a striking white Ferrari wrapped with bold branding for Snowman Racing and The 8th by White Boy Rick — Cannabis Company. Front‑and‑center is the slogan “The World is Yours,” pilfered straight from both street grit and entrepreneurial flair.

From FBI Informant to Prison Icon

Wershe rose to notoriety as the youngest known FBI informant, recruited at just 14 years old during Detroit’s crack‑era. He was later convicted at age 17 for possession of over eight kilograms of cocaine and sentenced under Michigan’s notorious “650‑Lifer Law,” facing life imprisonment without parole Wikipedia.

He ultimately served more than three decades, with release finally coming in 2020 Wikipedia.

Documentaries, Drama & a New Mission

Wershe’s saga has been captured on screen in multiple forms: the 2017 documentary “White Boy”, which delves into his complex relationship with law enforcement and the justice system 2018 drama “White Boy Rick,” a feature film loosely based on his life.

But redemption didn’t stop at storytelling. After gaining freedom, Wershe launched The 8th by White Boy Rick, a cannabis brand that positions itself as “A Brand With A Mission.” The company pledges to raise awareness about wrongful incarceration and channel proceeds toward advocacy and community programs.

His Voice, His Message

In interviews, Wershe has carried his message straight and unapologetic. On Leafly, he called the “War on Drugs” a “war on [inner‑city] kids”, dismissing its purported purpose and pointing to systemic injustice:

“The war on drugs is fake, bro… it was a prison industry boom. It was a war on kids from inner cities.”

Why Sheboygan Caught a Ferrari

Seeing Wershe and his metaphor‑laden Snowman Racing Ferrari at Sheboygan’s waterfront offered more than celebrity cameos—it was a vivid clash of histories, redemption, and bold branding. With slick themed imagery and a nod to crowds and speed, the car was at once artistic marketing and a physical emblem of transformation.

Citations

Sheboygan Life Publisher

Brian Bateman is a lifelong Sheboygan County resident, web developer, and founder of SheboyganLife.com. Inspired by his love for the area and a desire to give back, he created this free, community-driven platform to share local events, stories, and happenings.

A graduate of Plymouth and Sheboygan South High Schools and the UW Center in Sheboygan, Brian has spent his career building digital solutions across Wisconsin for clients around the world.

From local event coverage to boosting small businesses, Brian’s mission is simple: spotlight what makes Sheboygan special, support the locals behind it, and keep the community connected, informed, and on the grow.

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