Sheboygan’s New Tourism Campaign: ‘Come for the Bratwurst, Stay Because You’ve Eaten Too Much and Can’t Move’
Christine Plocar of Sheboygan Life proposed a playful tourism campaign, “Come for the Bratwurst, Stay Because You’ve Eaten Too Much and Can’t Move,” to boost local tourism. The envisioned initiative sparking interest and laughter, includes advertising focused on Sheboygan’s famed bratwurst and encourages exploration of the town’s other attractions. Despite minor concerns over promoting overindulgence, the general reception has been positive.
