Sheboygan Startup Louis Structures Wins Wisconsin Pitch Contest

ByBrian Bateman
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Sheboygan, Wis. — Oct. 23, 2026

Sheboygan-based Louis Structures LLC won first place at the Wisconsin Startup World Cup regional pitch contest and qualified for the global finals in San Francisco. The contest was held Oct. 19 at the Weill Center in the City of Sheboygan.

The Sheboygan County Economic Development Corporation announced the result Oct. 21, naming Benjamin Louis Horvat as the company’s representative. WHBL reported Oct. 22 that the first-place prize was $2,000.

Regional win leads to global finals

The win qualifies Louis Structures to compete at the Startup World Cup Global Finals, where the overall winner will have the opportunity to compete for a $1 million investment prize, according to the SCEDC announcement. That potential prize is separate from the $2,000 regional award reported by WHBL; Louis Structures has not won the global-finals prize.

The result marks a local entrepreneurship milestone, but the available reports do not establish that the company has secured investment, created jobs, or begun a commercial rollout.

Sources

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Sheboygan Life Publisher

Brian Bateman is a lifelong Sheboygan County resident, web developer, and founder of SheboyganLife.com. Inspired by his love for the area and a desire to give back, he created this free, community-driven platform to share local events, stories, and happenings.

A graduate of Plymouth and Sheboygan South High Schools and the UW Center in Sheboygan, Brian has spent his career building digital solutions across Wisconsin for clients around the world.

From local event coverage to boosting small businesses, Brian’s mission is simple: spotlight what makes Sheboygan special, support the locals behind it, and keep the community connected, informed, and on the grow.

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