A Red-Hot Announcement: Sheboygan’s Big Red Trolley is Back with Expanded Stops in 2023!

SHEBOYGAN, WI — An exciting wave sweeps across Sheboygan as we herald the return of the Big Red Trolley, also widely recognized as the Harbor Centre Express or Route 40. Set to hit the streets once again on June 12, 2023, the trolley brings with it an expanded, fresh itinerary, promising a riveting exploration of Sheboygan for both locals and tourists.

A familiar and beloved sight in the summer cityscape, the Big Red Trolley faithfully whisks passengers to and from downtown Sheboygan, the picturesque riverfront, bustling South Pier, historic Michigan Avenue, and the vibrant marina.

2023 unfolds a broader horizon, with Route 40 extending its reach to some of Sheboygan’s most cherished spots. Along with the customary stops, the trolley will now make appearances at the John Michael Kohler Arts Center’s Art Preserve on Lower Falls Road, the magical realm of Bookworm Gardens, the tech-savvy Golf 365, and the renowned 3 Sheeps Brewing.

As a staple of Sheboygan’s commitment to accessible entertainment, the trolley continues to offer unlimited day-long rides at the pocket-friendly price of just $1. Aiming to streamline the process further, Harbor Centre Express now supports Hot Spot mobile payments.

Set to operate from 11 a.m. to 8 p.m. on weekdays and 10 a.m. to 4 p.m. on Saturdays, the trolley services will run until September 2. Sundays will observe no service.

Making its debut last year, the Big Red Trolley was procured from Hometown Trolley in Crandon, Wisconsin. It takes pride in being fully accessible, ensuring a joyous ride for all visitors and residents.

For a comprehensive overview of the route, passengers can refer to the detailed map at shorelinemetro.com.

Discovering Sheboygan with Route 40 – The Harbor Centre Express Plus:

Offering a vivid snapshot of Sheboygan’s charm, Route 40 invites passengers on a delightful tour through Downtown, South Pier, Riverfront, and Lakefront districts. This year, the journey stretches further to incorporate Bookworm Gardens, JMKAC Art Preserve, 3 Sheep’s Brewing, Blue Harbor Resort, Harbor Pointe Mini Golf, Deland Park/Marina, City Green, historic downtown Sheboygan, the Acuity Flag, and historic Michigan Avenue.

Operating from June 12, 2023, to September 2, 2023, Route 40 is an enticing and affordable way to unravel the many threads of Sheboygan’s narrative. Available from the driver is the Harbor Centre Express Plus Day Pass, which allows unlimited rides for a mere $1.

For real-time updates and to keep track of the trolley’s whereabouts, visit the Route 40 GPS Bus Tracker: https://transit.unitegps.com/sm

To view the complete schedule, visit: http://shorelinemetro.com/wp-content/uploads/2023/06/Route-40-2023.pdf

Please note that detours and temporary changes might affect the actual route. For the most current route, refer to the Map/GPS version.